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Brand & Category Analysis

Retail managers often walk the tight rope trying to balance the various brands and products within their categories. While the vendors constantly strive to increase their brand sales, the retail manager is looking to increase the overall sales and profitability.

A unique brand/category management tool when grouped with powerful analytics and real time information of any desired aggregation level gives the retailer the visibility he needs to be able to make the right decisions.

Some examples of brand/category management solutions provided by CustoLogix include:

  • Periodic reports that monitor and report sales by units, revenue and profits
  • Identify trends, seasonal increase or decrease in sales by brand/ category
  • Monitor vendor/ brand sales and profitability
  • Customized brand level and category level reports

I was very happy with the deliverables that the team produced, both the quality and quantity of the analyses was impressive. The subject matter...

- Tim Vadney ,
Director of RaceReady Inc

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Custologix is a very professional outfit. Their expertise in Dashboard design and development was exceptional. Their delivery was timely ...

- Karthik Bhat ,
Director of NurallInc

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CustoLogix was a joy to work with. Contact, communication, and results surpassed my expectations...

- Eric Roberts ,
CEO

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"I've worked with CustoLogix in a couple of different contexts, and have always been impressed with their ability to deliver outstanding results. Most recently, I have been a heavy user and supporter of the highly specialized mathematical modeling service that CustoLogix provides. Again, the quality, reliability and value that his team provides have been exceptional."

Sean McCauley, Director of Analytics


"I wanted to take a moment to recognize CustoLogix’s unbelievable effort to set the FreshDirect project up for success. As everyone is aware, the timeline was extremely aggressive and afforded no slip ups or lost time. Despite this, we encountered numerous bugs, data concerns, and unexpected problems like FD having exactly no size or UOM data across their entire business. CustoLogix has tirelessly worked with our changing timelines, accommodated endless delays, and struggled through incomplete data sets with little to no summary statistics, and hours that can only be described as merciless.

I truly appreciate the professionalism his group as a resource provides and would like to ensure that they get full credit for making miracles happen. "

Kyle Jewett, Implementation Manager


"I was very happy with the deliverables that the team produced, both the quality and quantity of the analyses was impressive. The subject matter expertise was great. The team was able to take a "templatized" approach that worked for my needs and saved time/money while meeting the project's objectives. Will work with them in the future when I have similar forecasting needs. Great job! Very thorough!

The team did a great job on this project and one other (competitive price benchmarking) that we completed together. I would recommend them to prospective clients and will work with them again when I have similar data analysis and reporting needs."

Tim Vadney, Director of RaceReady Inc


"Custologix is a very professional outfit. Their expertise in Dashboard design and development was exceptional. Their delivery was timely and accurate. We need more Service Providers like Custologix on elance."

Karthik Bhat, Director of NurallInc


"CustoLogix was a joy to work with. Contact, communication, and results surpassed my expectations. I would hire them again without question!"

Eric Roberts, CEO DoneRightAC